Secrets of Success in Digital Marketing – In the process of developing a business, it is definitely necessary and requires a professional marketing method. To achieve success also requires some proper and correct strategies
Live Video or live video broadcast.
The live video feature is starting to appear on almost all social media platforms, on Facebook, Instagram after previously being popular on YouTube. This feature is very likely to be the perfect land for marketing products. The advantage of this feature is that marketers can engage with their audience in real time.
With this two-way engagement, the target audience can feel an authentic experience. Because live streaming can be more convincing to your audience with an unfiltered view or without any behind-the-scenes engineering. If you use this feature make sure to make an announcement before doing a live video. At least 1 hour before the live video takes place. This lets your audience know and you can get more viewers.
Instagram Stories
Instagram stories are still fertile ground for digital marketing. Of course, creativity for content creation here is an advantage for every marketer. In addition to Instagram, Facebook also has a similar feature, namely Facebook Stories.
Throughout 2019, feature stories continued to recognize consistent goodness which also affected the sales of products that use this feature in their marketing strategy.
So you can use this feature as digital marketing development and of course with content innovation and with interesting concepts.
Pay attention to the quality of the videos and photos that you share are of good quality. Make regular and consistent updates.
Also Read : McDonalds Marketing Strategy
Messenger App
Next is a strategy to keep consumers from switching to other products. You can use the Messenger app to build a connection with your customers.
Messenger can be a fast chat tool to communicate between you and consumers.
To use a digital marketing strategy with this platform you have to collect as many contacts from your consumers as possible and use it to create groupchats so they always get the latest information from your products directly through their chat application.
Original content
The last digital marketing secret is in creating original, unique and interesting content. Many people value original content more and will indirectly appreciate the products featured in that content.