Efforts On Social Media For Business To Be More Efficient – Tips on social media to make business easier, efficient and effective for business people to use to take advantage of social media
Now, social media is no longer foreign to the public, it has even become one of the communication needs. You can use social media for various needs, such as sharing stories or documentation of your activities, self-existence, doing business, looking for work, or even….finding a mate
Cultivating social media that has no profit element in it (individuals) may seem easier, you don’t have to bother thinking about what content you should upload, you don’t have to monitor the content on your social media, you don’t have to determine when you should upload content. Everything you can do as you please! Eits but don’t forget digital literacy, OK!
It’s different if you use social media to increase your reputation as an Opinion Leader who has a big impact on a group of people, for business, or in organizations. Of course, you have to understand and apply various social media strategies, so that you can benefit both in terms of material and non-material. So, what do you need to do to implement an effective social media strategy?
Make social media a priority
Social media plays a crucial role for the success of your business. You should not cultivate social media at random or have the principle of “it is important to post only”. You must recruit a team that fully understands the objectives, branding, and vision of the company, which will later be communicated to the public in the form of content. Why should it be prioritized? Because if you are careless in processing it, your business reputation can be threatened.
Not everything has to be about your business
Content that constantly discusses what you are selling will lead to ineffective use of social media, because the audience tends to get bored easily with “that-and-so” content. You must provide insightful content for the audience to consume, so that your account has good value in their eyes. Maybe you can discuss the phenomenon that is being discussed by the public, which of course must have relevance to the vision and objectives of your business, you can also share educational content that is implicitly focused on the product or service you are selling.
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Interaction with the audience is important
The way to promote your business on social media is very different from promoting it on traditional media. You must upload content that can attract interaction from the audience. For example, you can create poll-formatted content to find out what products are needed or wanted by the audience, put a question sentence in every content you will upload, be responsive to customer complaints, or simply respond to messages in the comments column. Sometimes you can also entertain your audience with game-themed content, this can be an alternative to increase engagement on your social-media accounts!
Prioritize quality over quantity
There is nothing wrong with using paid features to increase followers or reach on your social-media accounts. But what you have to understand is that there are lots of followers, it doesn’t determine your account engagement is good, you know! For those of you who have just started a business and use social media as a means for promotion, you can use Organic Marketing techniques (not using paid advertising) with the aim of getting an audience that is really interested in the content and what you are selling. Because one sign of ineffective use of social media is when you have a lot of followers, but the engagement is minimal. So, which one do you choose?
So, those are four ways that you can apply to make your use of social media more effective; prioritize recruiting a team that can process social media well, create insightful and not monotonous content, prioritize always interacting with the audience, and use organic marketing techniques so that you get an audience that is really interested in your business.
The National 1000 Startup Digital Movement is an effort to work together to drive Indonesia’s digital startup ecosystem to connect with each other, share knowledge and experiences.
Initiated since 2016, this movement is expected to encourage the creation of startups that are solutions to problems by utilizing digital technology. #1000StartupDigital provides guidance for prospective founders to form teams, create MVPs, and launch their products to the market.