Increase sales through the website – Making sales using the current website method is one of the targets of traders, by making sales through the website can make sales easier and reduce expenses such as capital to rent a shop.
1. Show Testimonials from Customers
It is no secret that customer testimonials are a powerful weapon to attract the trust of potential customers. Testimonials are a magic potion that increases the confidence of website visitors to buy the product that is being sought, the effect will be even stronger if the person giving the testimonial is a well-known figure whose track record is still in contact with the product you are selling.
So, you must be able to take advantage of these opportunities into a new profitable strategy. For example, it is like musicians giving each other testimonials regarding new albums / songs from other musicians. Sometimes this makes writers think that these musicians / artists are deliberately collaborating with each other so that more people hear their work.
2. Add Live Chat Feature
Before making a purchase, customers often hesitate and ask about product specifications. Well, the Live Chat feature can be a means of connecting between business owners and potential customers who feel confused.
The live chat feature is now widely used by bona fide companies ranging from national to international. One of them is Qwords.com as the top 5 cloud web hosting providers in Indonesia that has responsive customer service for 24 hours.
3. Increase Website Loading Access Speed
Not only one or two points regarding website speed, we include it in the article on website optimization. This is not without reason, because the loading rate or waiting time that is getting longer can affect customer satisfaction.
For example, as one of the largest online companies in the world, Amazon has opened up about the potential loss data they would receive if the main website experienced an additional loading time of only 0.01 seconds. Do you know? The loss figures are fantastic because they reach millions of US dollars each year.
4. Use Copywriting Techniques
Not everyone is good at copywriting techniques. So, it’s great if you happen to have this skill. Implement a copywriting strategy as a way to increase sales, the implementation process itself is very flexible and varied, which can be started from giving a splashy and interesting title in the header, writing a landing page with magic words, to inserting an invitation sentence to lure potential customers to immediately make a payment.
5. Build Email List Through Free Products
Although simple, email lists are capable of being a deadly weapon that can increase sales in the hands of Internet marketers. The reason is, among the thousands of visitors to your website there are always users who are still in doubt or need additional funds before they can buy the desired product. Well, the email list function here plays a role in gathering potential target markets. So that someday we can provide news to users regarding discount promos, bundling package promos or even replacement stocks with cheaper price tags.
Also Read :The Facts Behind the Digital Marketing Era
6. Provide an adequate payment method
How would you feel if as a consumer you could not check out due to problems with a less diverse payment system. It hurts right? Tired of doing research and choosing goods, uh … I don’t know the seller doesn’t accept the payment method we want.
If you want to significantly increase sales through your website, you should really consider the flexibility of payment. Provide easy options, such as accepting bank transfers from various types of banks, offline payments through minimarkets, payments via digital cash balances, to credit cards.
7. Apply the FOMO Strategy as a Way of Increasing Sales
In the strategy to increase sales there are several techniques that are commonly applied. One of them is FOMO which is short for the term Fear of Missing Out. FOMO is one of the phenomena that has recently enveloped the digital realm, this phenomenon describes the behavior of millennial generation netizens who are anxious / afraid to miss trending things among their surroundings.
8. Use a Professional Design Look
The appearance of a professional design is the next weapon that can increase sales potential. Like when we meet clients or work partners, the main aspect that is usually seen is a charming appearance. Therefore, make the appearance of your business website as attractive as possible to be able to encourage user desire to shop for the products or services that you market.