Tips for Doing Digital Marketing for Culinary Business

Tips for Doing Digital Marketing for Culinary Business – Currently, more and more people are using their time to start a business that they just want to live. One type of business that very much is the culinary business. To get a lot of promotions and buyers you need to do digital marketing. You might think, uploading photos, videos and blog posts can have a big impact on your restaurant, so that it is increasingly recognized through the website.

However, without a strategy all of that will be in vain. It could be that you are wasting energy for results that are not effective at all. If you are new to SEO, digital marketing and social media advertising, you need to pay attention to a guide that can help you.

Tips for Doing Digital Marketing for Culinary Business

1. Pay attention to your product branding & design
Creating value & good product display, can be a first impression for your business. You can create an attractive product photo display so that you can suggest consumers to be interested in your product. If you can’t make an attractive product photo display, you can use branding & design services from GoSocial.

2. Don’t Forget Copywriting Is Very Important!
Writing product descriptions and captions in culinary business content greatly determines consumer purchasing decisions. You need to pay attention to copywriting, and multiply sentences that contain soft selling.

3. Optimize Social Media
Social media is one of the digital marketing strategies that has the potential to get a lot of new consumers. Now it’s not only the fashion business that has entered the digital world, many culinary businesses are using social media to increase product branding & sales of your business.

4. Create your Business Website
In addition to social media, you can also create a business website. Through a business website, you can provide more specific information to be reached by consumers. In addition, you can also have an official account to do marketing management to make it easier for consumers to reach your product information.

Also Read :Mistakes in Social Media Marketing

5. Optimization of your Business Website
After having a business website, you also need to pay attention to website optimization. With good website optimization, it can be a strategy to reach a wider range of consumers. So you can further increase sales.

6. Take Advantage of Potential Ads
Often consumers decide to buy because they see scattered advertisements. By utilizing advertisements from various social media, you can increase the value of your product. In addition, you can also get a lot of new customers if the ads you make are as attractive as possible. Moreover, products from the culinary business, will be very potential in suggesting consumers with suggestive advertising displays.

7. Use Various Promotion Strategies
One of the most powerful ways to attract consumers’ attention is by giving product discounts. You can apply various discount strategies for your culinary business. One example is discounts on national holidays, by giving a discount of a few percent.

8. Do a Basic Survey From Your Business Insights
After implementing all digital marketing strategies for the culinary business, you also need to evaluate the strategy process that has been implemented. You need analysis, the most effective & efficient strategy for your business. So you can minimize the marketing budget in your business & can form a better strategy.

Secrets of Success in Digital Marketing

Secrets of Success in Digital Marketing – In the process of developing a business, it is definitely necessary and requires a professional marketing method. To achieve success also requires some proper and correct strategies

Live Video or live video broadcast.

The live video feature is starting to appear on almost all social media platforms, on Facebook, Instagram after previously being popular on YouTube. This feature is very likely to be the perfect land for marketing products. The advantage of this feature is that marketers can engage with their audience in real time.
With this two-way engagement, the target audience can feel an authentic experience. Because live streaming can be more convincing to your audience with an unfiltered view or without any behind-the-scenes engineering. If you use this feature make sure to make an announcement before doing a live video. At least 1 hour before the live video takes place. This lets your audience know and you can get more viewers.

Secrets of Success in Digital Marketing

Instagram Stories

Instagram stories are still fertile ground for digital marketing. Of course, creativity for content creation here is an advantage for every marketer. In addition to Instagram, Facebook also has a similar feature, namely Facebook Stories.
Throughout 2019, feature stories continued to recognize consistent goodness which also affected the sales of products that use this feature in their marketing strategy.
So you can use this feature as digital marketing development and of course with content innovation and with interesting concepts.
Pay attention to the quality of the videos and photos that you share are of good quality. Make regular and consistent updates.

Also Read : McDonalds Marketing Strategy

Messenger App

Next is a strategy to keep consumers from switching to other products. You can use the Messenger app to build a connection with your customers.

Messenger can be a fast chat tool to communicate between you and consumers.
To use a digital marketing strategy with this platform you have to collect as many contacts from your consumers as possible and use it to create groupchats so they always get the latest information from your products directly through their chat application.

Original content

The last digital marketing secret is in creating original, unique and interesting content. Many people value original content more and will indirectly appreciate the products featured in that content.

Best Online Product Marketing Strategy

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Best Online Product Marketing Strategy – In an era that is increasingly developing as it is today, online media is an opportunity for doing business. Not to mention the pandemic factor, everyone is trying to build a business and market it through social media. As a businessman or entrepreneur, you are required to have a strategy that has great potential for the product you are going to market. Here is a strategy you can do

1. Content Marketing
The first online marketing strategy is content marketing. Content marketing is a strategy that is carried out by business actors by providing information related to the business they are doing.

The information provided can be in the form of the history of the origin of the product or product raw materials, unique facts, various types, benefits and tips for storing and caring for the product.

Information conveyed with this strategy can be packaged in the form of article narratives, images such as infographics and comics, as well as video tutorials and reviews.

Then, the information is uploaded through the company’s or product’s official social media accounts. Usually this useful information will be reuploaded and reposted on various social media such as Instagram, WhatsApp, Facebook, Twitter, Pinterest, and many more.

2. Visual Marketing
The second online marketing strategy is through visual marketing. Visual marketing is actually a part of content marketing that focuses on visual media such as illustrations and digital graphics, photos, and videos.

Also Read :Advantages of Social Media Playlists

Visual marketing techniques are developed further because one image is able to tell the whole situation from various points of view.

Moreover, reading interest in text-based content is minimal in Indonesia. Thus, visual media is considered more effective, especially audiovisual media. In an image or video, it is able to represent all the details of the information that the creator wants to convey.

Usually, to make this kind of thing, you can look for graphic designers, video editors, or visual communication design graduates to increase awareness of the products to be sold.

Then, the visual media can be distributed through Instagram, Facebook, Pinterest, YouTube and the product’s official website.

3. Mobile Marketing
Next is mobile marketing as a digital era marketing strategy that is devoted to audiences with mobile devices such as smartphones and tablets.

This mobile marketing is the development of content marketing after research was conducted on the ordering method which is mostly done by consumers via smartphones rather than PCs.

Where the mobile display is a customized website display, but the appearance of web applications and media displayed in mobile mode will feel more user-friendly.

4. Continuous Marketing
Continuous Marketing is marketing that is carried out continuously or continuously on social media. For continuous marketing, it is usually offered by the social media platform.

Usually, social media applications already have algorithms for target audiences ranging from gender, age range, interests, and coverage area.

As an entrepreneur who will use this online marketing strategy, it should be noted that it is better to have valid data and analysis. So that when inputting the criteria of the targeted audience according to the target market, they really have the potential to buy the product being marketed.

This is because the cost to carry out this strategy is also quite high.

Best Types of Digital Marketing

Best Types of Digital Marketing

Best Types of Digital Marketing – Some of the articles that we will provide are articles that we summarize from trusted sources, here are some articles that discuss Best Types of Digital Marketing.

Apabila target pasarmu adalah orang yang berhubungan langsung dengan internet dan media sosial, digital marketing adalah cara yang tepat. Hal ini karena memiliki kelebihan cakupan yang luas, heterogen, tersebar dengan cepat, ditambah memudahkan melakukan evaluasi.

1. Search Engine Marketing (SEM)

Search engine marketing berupaya untuk menempatkan website perusahaan atau bisnis kamu berada di halaman pertama mesin pencari sekelas google serta mudah ditemukan oleh google. SEM memiliki dua kategori, yakni kategori organik dan non-organik.

Kategori organik biasa disebut sebagai Search Engine Optimization (SEO), relatif lebih murah bahkan dapat dilakukan sendiri dengan gratis. Namun membutuhkan waktu yang lebih lama karena perlu analisa yang baik, kreatif menulis konten artikel, serta tujuannya untuk investasi jangka panjang.

Sedangkan kategori non-organik adalah Search Engine Marketing (SEM). Namun berbayar meski jauh lebih cepat untuk membuat website kamu berada di posisi teratas google.

2. Pay Per Click (PPC)

PPC ini meruapakan salah satu digital marketing yang populer dengan metode beriklan pada suatu platform, di mana pengiklan (advertiser) hanya membayar bila ada yang klik iklannya. Contoh PPC adalah dari AdWords dari Google, FB ads, dan sebagainya.

Sebenarnya ada juga selain PPC, yakni metode PPM (Pay Per Impression), pengiklan akan membayar per kemunculan, biasanya per 1.000 kali kemunculan.

3. Content Marketing

Content marketing merupakan cara pemasaran yang fokus kepada pembuatan dan pendistribusian konten. Konten yang sifatnya berkaitan dan konsisten, agar bisa menarik juga dapat mempertahankan pelanggan atau audiens yang sudah ditetapkan menjadi target pasar kamu.

Contohnya bisa dengan mengirim pesan email ke pelanggan dan posting di website. Konten atau isi pesan tersebut berupaya agar bisa meningkatkan ketertarikan pasar.

Also Read:Increase Sales Through the Website

4. Social Media Marketing

Media sosial menjadi sarana khalayak ramai untuk saling komunikasi, berbagi informasi, dan keperluan lainnya. Bahkan kini semakin banyak pengusaha yang mengoptimalkan media sosial sebagai sarana promosi bisnis mereka.

Ditambah berbagai platform sosial media di antaranya YouTube, Twitter, Facebook, Instagram, Linkedin, dan lain sebagainya. Hal ini agar mampu membuat penyebaran informasi lebih luas ke banyak orang, lebih cepat, dan dapat dilakukan dengan biaya minim bahkan gratis.

5. Audio Visual Atau Video Marketing

Video marketing merupakan media kreatif untuk mempromosikan produk dan jasa kamu dapat dibuat dengan genre nyata hingga animasi 2D dan 3D. Video marketing menjadi salah satu cara yang efektif dalam menyampaikan informasi mengenai brand, produk, atau jasa yang kamu miliki.

Increase Sales Through the Website

Increase Sales Through the Website

Increase sales through the website – Making sales using the current website method is one of the targets of traders, by making sales through the website can make sales easier and reduce expenses such as capital to rent a shop.

1. Show Testimonials from Customers

It is no secret that customer testimonials are a powerful weapon to attract the trust of potential customers. Testimonials are a magic potion that increases the confidence of website visitors to buy the product that is being sought, the effect will be even stronger if the person giving the testimonial is a well-known figure whose track record is still in contact with the product you are selling.

So, you must be able to take advantage of these opportunities into a new profitable strategy. For example, it is like musicians giving each other testimonials regarding new albums / songs from other musicians. Sometimes this makes writers think that these musicians / artists are deliberately collaborating with each other so that more people hear their work.

2. Add Live Chat Feature

Before making a purchase, customers often hesitate and ask about product specifications. Well, the Live Chat feature can be a means of connecting between business owners and potential customers who feel confused.

The live chat feature is now widely used by bona fide companies ranging from national to international. One of them is Qwords.com as the top 5 cloud web hosting providers in Indonesia that has responsive customer service for 24 hours.

3. Increase Website Loading Access Speed

Not only one or two points regarding website speed, we include it in the article on website optimization. This is not without reason, because the loading rate or waiting time that is getting longer can affect customer satisfaction.

For example, as one of the largest online companies in the world, Amazon has opened up about the potential loss data they would receive if the main website experienced an additional loading time of only 0.01 seconds. Do you know? The loss figures are fantastic because they reach millions of US dollars each year.

4. Use Copywriting Techniques

Not everyone is good at copywriting techniques. So, it’s great if you happen to have this skill. Implement a copywriting strategy as a way to increase sales, the implementation process itself is very flexible and varied, which can be started from giving a splashy and interesting title in the header, writing a landing page with magic words, to inserting an invitation sentence to lure potential customers to immediately make a payment.

5. Build Email List Through Free Products

Although simple, email lists are capable of being a deadly weapon that can increase sales in the hands of Internet marketers. The reason is, among the thousands of visitors to your website there are always users who are still in doubt or need additional funds before they can buy the desired product. Well, the email list function here plays a role in gathering potential target markets. So that someday we can provide news to users regarding discount promos, bundling package promos or even replacement stocks with cheaper price tags.

Also Read :The Facts Behind the Digital Marketing Era

6. Provide an adequate payment method

How would you feel if as a consumer you could not check out due to problems with a less diverse payment system. It hurts right? Tired of doing research and choosing goods, uh … I don’t know the seller doesn’t accept the payment method we want.

If you want to significantly increase sales through your website, you should really consider the flexibility of payment. Provide easy options, such as accepting bank transfers from various types of banks, offline payments through minimarkets, payments via digital cash balances, to credit cards.

7. Apply the FOMO Strategy as a Way of Increasing Sales

In the strategy to increase sales there are several techniques that are commonly applied. One of them is FOMO which is short for the term Fear of Missing Out. FOMO is one of the phenomena that has recently enveloped the digital realm, this phenomenon describes the behavior of millennial generation netizens who are anxious / afraid to miss trending things among their surroundings.

8. Use a Professional Design Look

The appearance of a professional design is the next weapon that can increase sales potential. Like when we meet clients or work partners, the main aspect that is usually seen is a charming appearance. Therefore, make the appearance of your business website as attractive as possible to be able to encourage user desire to shop for the products or services that you market.