The Facts Behind the Digital Marketing Era

The-Facts-Behind-the-Digital-Marketing-Era

paraswest – Technology is one of the things that is very important for human life, especially in the modern era where today’s society prefers everything that is practical and doesn’t require a lot of time and effort. The presence of technology also makes it easier for business people to expand their business targets. Digital Marketing is one of the effective ways for these business people to get consumers. Is it true? The following are various facts that the Digital Marketing era is increasingly successful and in demand by entrepreneurs.

Internet users in Indonesia are more than 50%
Yes, the results of a survey in 2016, internet users in Indonesia have reached 132.7 million of Indonesia’s total population of 256.2 million. This means that more and more Indonesians understand the understanding of the internet and how it can be used to obtain information, communication and profit in business or buying and selling.
One of the increasingly booming businesses in this modern era is the property business. Currently, more and more developers are taking advantage of digital marketing to expand their target network and make it easier to find consumers faster. With the fact that internet users in Indonesia are certainly increasingly convinced that doing property business through digital marketing or online marketing is one of the things that must be done by developers.

People access the internet for an average of 4-8 hours / day
The ease of using the internet is increasingly making many people spend their free time using the internet, firstly coupled with the increasingly sophisticated smart phones nowadays and what they are equipped to carry around, of course it will increasingly make people more active in opening the internet. Compared to people who go to the market or shop at the mall, open the internet for 4-8 hours per day is a long time, you know. This is certainly what will benefit business people, especially the property business, to make better use of advertising media via the digital internet.

Digital Marketing advertising costs are said to be more efficient than conventional advertising because advertising through Digital Marketing is sufficient to only use software, while conventional advertising requires printing, viewing and licensing costs which are of course more expensive and take more time. This very efficient cost is what certainly makes business people, including developers in Indonesia, prefer Digital Marketing to market their products.

Digital Marketing increases turnover 5-10 times
This is another fact of leveraging digital marketing for your business. Besides being able to facilitate in terms of advertising, Digital Marketing can also increase turnover up to 5-10 times compared to traditional or conventional methods. In this instantaneous era of Digital Marketing, of course, people are always looking for something by using Google Search. SEO and SEM are internet marketing techniques that will limit the websites we advertise according to product keywords. It is also what can help you find the right customers.

Those are the facts about Digital Marketing that you need to know. In doing property business, using Digital Marketing is also very easy for your business. What’s more, with the increasing number of developers using digital marketing services for their business to expand their target market.

The advancement of the internet today is also the background of the booming era of online marketing which is now known as Digital Marketing. By taking advantage of the opportunities from the very large and increasing internet users, of course, it will increasingly benefit business people, especially businesses in marketing their products through digital marketing.

Say Welcome To The Social Media Revolution

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Say Welcome To The Social Media Revolution – The world is changing at a speed we could never have imagined before.Rather than fearing these changes, we should use them to stay closer to customers, connect with them, and engage with them in completely new ways.

The companies that will be successful in the future recognize the need to fundamentally change the way they engage with customers, and transform themselves into social enterprises and radically change the way they do business.

For example, Burberry puts social at the heart of its business and creates a digital end-to-end solution called Burberry World, which connects customers, suppliers and vendors to the brand.

As Burberry’s visionary CEO Angela Ahrendts said recently to me: “You really have to connect with anyone who touches your brand. If you don’t, I don’t know what your business model will be in five years.”

KLM, one of the largest airlines in the world, has also unleashed social power. Companies understand that relationships – not impressions – matter.

It engages customers on a social web where they can ask questions, check in for flights, and have conversations about travel.

In one innovative campaign, KLM surprised passengers who had checked in on Twitter at the airport with a small, personalized gift – something to enjoy on their way.

The effort resulted in a phenomenal good feeling that would translate into customer loyalty and there was a strong ripple effect: the KLM Twitter feed was viewed more than a million times during the campaign month.

Plug and play

Being a social company isn’t just about hiring a few people, giving them free control of your company’s Twitter feed, or allowing your employees to access Facebook.

To be transformative, social cannot be extra. Social strategies must be integrated into business processes throughout the organization.

Fresh graduates entering the workforce are often surprised by the technology their employers use to run the company.

They are frustrated by ancient software systems that were built long before Mark Zuckerberg was born.

They want to collaborate with the best people across their organizations and have real-time access to information, just like they have in their personal lives.

Social business applications allow users to follow the people, data and documents that are important to them at any time.

Updates are displayed in social feeds – the most important information knowledge funnels for that individual user. Online groups of specific employees help teams get organized, share information, and collaborate.

Work itself is inherently social, so why can’t our business apps be social, collaborative like Facebook, transparent like Twitter, and as compelling as Zynga’s social games?

Managing and motivating employees is perhaps the most important job for the management team. However, today’s HR systems are built with the command and control framework of the past. They do not represent how today’s workforce wants to be managed.

Social business applications change the way people relate to performance and goals, coaching and feedback loops in the workplace.

This allows for a true meritocracy, in which people are measured by results, not politics. As a result, employees will be more aligned, efficient and effective in meeting the company’s business goals.

In fact, according to McKinsey, companies that adopt social technology can experience a 50% increase in customer satisfaction, a 48% increase in business prospects, and a 24% increase in revenue.

With a result like this, the social revolution will be the biggest paradigm shift we have ever seen.

Companies that adopt this trend – companies that are turning themselves into social entrepreneurs – will connect with everything that matters and take us into the future.

Welcome to the social revolution.

Win Followers And Influence People On marketing Social Media

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Win Followers And Influence People On marketing Social Media – If you work in digital marketing, you’re probably familiar with how far organic reach has fallen on Facebook. Page managers can expect from about 1% to 6% of their audience to see a given organic post, down from an estimated 16% in 2012. Lush UK recently made headlines for abandoning its social accounts, taking a stance against the ever-elusive algorithms.

But don’t fret—despite all the challenges, social remains a valuable channel if you take the right steps to maximize your impact. Three social influencers who have mastered the art of building personal brands that bring in business shared their tips on growing a following and making social platforms work for you.
Mari Smith, a leading social media marketing expert and author of The New Relationship Marketing, advises marketing professionals and businesses around the world on Facebook best practices. A power user since 2007, she’s often called the “Facebook Queen.” Her inbox overflows with inbound leads from companies (including Facebook) thanks to the brand she has built on the platform.
Dedicate a budget. To combat Facebook’s declining reach, Smith advises investing at least a nominal budget on paid posts. Though it sounds counterintuitive to have to pay for organic traffic, Smith says a few dollars per post will trigger Facebook’s algorithm to increase your organic reach.

Focus on video. Smith advocates using Facebook Live once a week. “Facebook’s algorithm loves video content,” she says. “In terms of brands and utilizing Facebook for business, there’s just no better way to connect with your audience other than in person.”

She suggests a content mix of about 70% video (including Facebook Live), 20% images and 10% links to maximize engagement. Smith often notices brands over-posting in an attempt to attract more eyeballs, while the better strategy would be to consider the ROI of each post. One high-quality post a day or every other day goes further than a feed packed with content no one can see, she says.

Cultivate groups. Facebook groups offer a way to start communities around a specific topic or interest. All signs seem to signal niche networks and private messaging as the future of the platform. Because people crave more one-on-one connections, online groups have inspired exclusive, in-person meetups. Smith says she uses Groups to curate audiences for training sessions she offers and foresees Facebook adding features to help brand pages attract new members.

Vic Styles, a stylist and lifestyle content creator, recently led an Instagram workshop for a room full of aspiring influencers at the one-day Purpose PushHer 2019 speaker series in New York City. After the event she elaborated on some of the strategies that helped her grow a 41k-follower Instagram account and attract brand partnerships.

Start growth hacking. When trying to get a new brand off the ground or revitalize a dead page, Instagram pros like Styles recommend growth hacking. Find accounts that have already established an audience similar to the one you want to grow and engage with their posts. The comments you leave on highly trafficked pages will help advertise your page and attract new followers. “You can have the best content in the world, but if no one knows that you exist, if you have no visibility, what is the purpose?” says Styles. “Growth hacking helps get eyes on you from people who may not ordinarily be able to find you.”

Embrace hashtags. Instagram is one of the few platforms where it doesn’t hurt to pack your posts with hashtags. Business pages on Instagram include access to engagement analytics that show how people found your page. Styles says she once posted a picture with 15 hashtags beneath the caption, and the analytics showed 75% of the engagements were from people who weren’t following her—30k from hashtags alone. To find the best hashtags, she uses a mix of trial and error and online searches to learn which ones drive the most clicks from her audience.

Focus on your top 12. On Instagram, first impressions are everything. Because Instagram relies so heavily on visuals, quality and consistency matter. “On mobile you only see those 9 to 12 photos, and if they’re not captivating enough, I’m not even going to scroll down to see what else there is,” Styles says. “The top of the grid should always be something that reels your audience in.”

Find strong partners. Styles warns that brands sometimes make the mistake of thinking the more followers, the better. Instead she recommends looking for influencers who are actively engaging the right target audience and also align with the brand’s values. Once you’ve found a trusted partner, allowing that partner creative freedom yields the best results. “The [brands] that have the best engagement, the best ROI, are the ones that say, ‘Here’s the product, do what you do.’ Because it feels very authentic that way,” she says.
Serial entrepreneur, consultant and author Jessica Higgins, JD MBA, has leveraged thought leadership on LinkedIn to build a community and attract new prospects. Her strategy is to lead with information, not marketing tactics.

Don’t sell. “The last thing anybody wants is a pitch. People want interesting, relevant things that they connect with,” she says. One of her pet peeves on LinkedIn is what she calls the “buzzword frenzy.” She stresses that your LinkedIn persona should reflect real-world experience because it’s easy to see through hype. LinkedIn offers an opportunity to make authentic connections and shouldn’t be used as a transactional space, she says.

Make social your side hustle. Higgins recommends devoting at least an hour a day to building your social presence. “I tell everybody, ‘If you’re worried about time, you’re not doing it right. [Social media] is a full-time job, but you can integrate it into your job.” Sitting on the bus? Answer a question. Riding in a cab? Post an article. “We all have tons of extra minutes each day. If you just allocate those extra minutes, then it doesn’t take a huge hit on your day,” she says.

Spark dialogue. Higgins says she caught some flack on social media for her contrarian take leading up to the 2016 elections. While most news outlets were predicting a clean sweep for Hillary Clinton, Higgins found evidence that Trump could win. “I believe that if you have a well-researched approach … not just a complaint but some sort of solution and you put that out there, then there’s no such thing as bad publicity around that because you at least get people talking about it,” she says.

The work Higgins puts into her content doesn’t always have an immediate payoff. But she recalls an investor once contacted her company based on a 6-month-old article she’d written. Goes to show content marketing is all about the long game.

Traffic to Your Website from Social Media

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Traffic to Your Website from Social Media – It’s the hangout spot for people to chat with their friends and get the latest updates on their favorite TV shows. It’s also a place for you to attract new customers to your brand. It’s important for people to engage with your website. However, social networks are doing their absolute best to keep people in-platform.

But you can change all that!.Here are five social media tips for your brand to get people to actually visit your website.

1. Optimize Your Profile

It’s very likely for potential customers to learn about your brand on social media before they even land on your website. So, you’ll want to make a good first impression. You’ll need two key people from your team: a graphic designer and a copywriter. The designer will ensure your logo and profile images represent your brand well. You may need to adjust the color schemes or image sizes to maximize your brand’s visibility.

Then, work with your copywriter to draft a creative message about your business. You can use your tagline or meaningful saying that will strike an emotional chord with your followers. Here’s an example from Califia Farms. Their Instagram profile shows a clear image of their logo. Plus, the copy sparks curiosity and spotlights their plant-based mission. Lastly, you want to lead people to your site with a link. Experiment with your homepage or a specific landing page. Your goal is to increase traffic and keep your new visitors’ attention.

2. Tease Exclusive Content

Consumers love the velvet rope treatment. That’s when a few people receive access to a special offering. It gives people a sense of belonging and labels them as part of the “cool kids” group. Exclusivity can encourage more people to visit your site. Julie Neidlinger, writer, artist, and pilot from North Dakota, provides her perspective:  “Exclusivity works because, frankly, people like to be in on the secret. Exclusivity makes people want something. If they can’t have it, they want it all the more. Some of us take a bit of pleasure when others are excluded (though we’d rather not admit that).”

Use this strategy to your advantage by only posting links to specific content on your social media channels. For instance, let’s say you did an interview with a well-known expert. You can post the link to the video only on your Facebook account for 48 hours. That exclusivity will motivate your followers to click the link to your site.

Another idea is to announce product releases on social media. It’ll prompt your audience to follow you on social media and visit the official announcement page. It’s a win-win for everyone: your fans get the exclusive perk and your brand gets traffic.

3. Engage Followers Directly

Social media has earned a bad reputation because businesses like to rely on too many automated processes. This dependence on automation hinders brand engagement.  Your customers want personal attention, not a bot sending them a canned response every single time they reply to your social account. To truly get people to your site from social media, you must engage them directly. So, invest in hiring (or outsourcing) a part-time social media manager to craft direct responses to your followers. Whether it’s a potential customer looking for a quick answer or a long-time customer needing assistance, you want someone to provide a unique reply in a timely manner.

Footwear and apparel brand Vans offers a good lesson on how to connect with your social media audience. Below the company provides a friendly reply along with a recommended site for the customer to visit. When directing followers to your site, make sure it fits their needs. Matching the right page with their current issue ensures a positive outcome.

4. Connect with Influencers

When building your marketing plan, don’t forget the power of relationships. Your team shouldn’t be tackling every task in a silo. Instead, recruit influencers to help you spread your message and get people to your site. Choose influencers within your industry that align with your brand’s values and goals. David Zheng, former contributor to The Daily Egg, offers his insight:

“It can be excruciatingly overwhelming to track down influencers…The key to finding the right influencers is to remember that the more you know about your target, the better you can create a pitch that will engage and sell them on your idea.” You’ll want to draw up an agreement highlighting the expectations for the influencer partnership. Will the individual retweet specific posts? Or will the person post about your business three times a week on his account?

Moreover, give influencers creative control to develop new social media ideas for your brand. Maybe they can post a series of funny videos or do a takeover on your Twitter account. These innovative approaches will earn your business more traffic.

5. Promote Special Deals

A good deal is hard to find. That’s why customers are happy when they find a coupon for their favorite brand. Customers will even go the extra mile to locate a promotional code before purchasing products in their online shopping carts. You brand can leverage people’s need to save money. Start by offering special discounts on your social media accounts. It can be a one-time holiday offer or monthly deals just for your followers.

These incentives will get people to your site, and it gives visitors a reason to buy from you now, rather than later. Check out this example below from Letterfolk. On Facebook, the brand is showcasing a special 20% discount on all their inventory for their Mother’s Day Sale. Like any good marketing strategy, don’t overload your customers. You shouldn’t post discounts every day. Also, state any restrictions about the coupon upfront. The last thing you want is followers upset because their coupon doesn’t apply to the items in their cart.

Driving Traffic From Social Media to Your Website

Social media is all the craze, but you need visitors to come to your site. From profile optimization to direct engagement, there’s an opportunity for your brand to get more traffic.